Experience

Social Media Manager

Claire's Fashions

2017 —

• Strategically developed and executed multi-platform marketing campaigns, achieving a 31% increase in social media impressions and a 363% surge in TikTok video views over a two month period.

• Filmed, directed, and edited promotional videos for Instagram Reels and TikTok, showcasing product launches and events.

• Designed and produced promotional materials, including print ads, branded merchandise and billboards.

• Created, implemented and managed the 2023-2024 Prom Ambassador Program, overseeing a team of 20 representatives to boost social engagement and sales, supporting revenue growth.

• Successfully generated a substantial revenue of $257,396 from January 2023 to December 2023

• Collaborated with internal teams to ensure consistent branding and messaging across all marketing touch points, aligning with company goals.

Social Media Manager

Sid's BBQ & Jerky

2021 —

• Developed data-driven social media strategies, resulting in a 20% increase in website traffic and a 24% growth in unique visitors.

• Create seasonal promotional campaigns and enhancing the customer experience.

• Managed website updates to reflect evolving menu offerings and coordinated with stakeholders for campaign success.

Social Media Intern

LifeBrand Inc.

2022

• Creating and curating visually appealing content for social media platforms, including Facebook, Instagram, and LinkedIn to increase brand awareness and drive engagement.

• Developing and implementing social media strategies, including content calendars and campaign plans to meet specific marketing objectives.

• Monitoring social media trends, analyzing performance metrics, and providing regular reports to identify opportunities for growth.